Scala, Inc. Partners with Pepsi in Digital Gateway Alliance

As part of Pepsis Digital Gateway Alliance, Scala, Inc. will provide their industry-leading InfoChannel software suite to control digital menu boards in theater lobbies and concession areas to help theaters drive concession sales.

Exton, PA November 17, 2004 -- Scala, Inc., the leading provider of digital signage control software, today announced their partnership with Pepsi-Cola North America in the Digital Gateway Alliance.

As part of Pepsis Digital Gateway Alliance, Scala will provide their industry-leading InfoChannel software suite to control digital menu boards in theater lobbies and concession areas. Displayed on 40-inch LCD screens, menu boards will help drive concession sales by adapting the menu content automatically at different times of the day, and featuring different menu items or pricing based on customer demographics. Content will be automatically refreshed by Pepsi, with local control over pricing via the web.

Were excited to be Pepsis exclusive alliance software supplier for digital menu boards, said Jeff Porter, Scalas Executive Vice President. Pepsi customers have a unique advantage to get special pricing on their Scala digital menu boards, not available anywhere else.

The key advantages of digital menu boards include:

*    State-of-the-art graphics, animations and video with dynamic pricing capabilities
*    Ability to promote up-selling of bundles and new menu items
*    Increased concession revenue per customer
*    Content updates delivered via the Internet
*    Local price changes available via the web
*    Matinee/evening menus can be automatically changed based on time of day, day of week, or special event

The Scala menu boards provide incredible amounts of information that is invaluable to our customers, said Alysia Margiloff, marketing manager for entertainment food service, Pepsi-Cola North America. Were glad to have Scala as a partner in this program.

Theater owners interested in the Digital Gateway Alliance can request more information by contacting Jeff Porter at Scala, or by visiting www.scala.com/pepsi or e-mailing e-mail protected from spam bots.

For additional information or to contact Scala, please visit our website at http://www.scala.com

About Pepsi Cola
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Blue, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Mug, Slice, Aquafina, FruitWorks, Dole single-serve juices and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

About Scala Inc.
Scala, Inc. (www.scala.com) pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, The Netherlands and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry. Companies that are standardizing their digital signage equipment on the Scala InfoChannel 3 platform include Christie, Fujitsu-Siemens, Hughes Network Systems, IBM, JVC, NEC, and Panasonic. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannel solutions, and constitute our sales and support force that extends to every continent but Antarctica.

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